Create A Standout Portfolio To Get The Job You Want!
As I was looking at my 100th portfolio of the day I read a quote
from Giorgio Armani "Elegance is not being noticed, it's about
being remembered" and it struck so true to me - out of all the
portfolios I had seen that day, I would say all inspired me in some
way, but come the end of the day only a few were jumping out and
still in my mind. Now I'm sure we all don't appreciate everything
we've done or said that we're remembered for, but from
recruitment/hiring perspective, being remembered for the positive
is crucial if you want to increase your chances of being considered
for the positions you really want. This led me to create the list
- Your website: First impressions are important, and
your website is the first thing anyone sees and judges you on. Some
argue it's as important as your work! Designing the correct website
to showcase your work will either make your work shine or be its
demise. Create a clean, easy-to-navigate experience. If you don't
have the time to build a website yet, sites like behance.net and
creativepool.com are good starting points.
- Take your time - Look through all your work and carefully
select the correct pieces for your portfolio. Choose projects
you're proud of!
- Be relevant - This is extremely important when applying to
a specific job or passing your portfolio to a specialist recruiter.
This might sound like more work, but the correct showcase of work,
in front of a smaller pool of relevant individuals, is better than
a mishmash of work in front of many.
- Make it eye catching - Use interesting images and include
a backstory for each project. Hiring managers like to see the story
behind your finished work. Present your process from initial
concept, to early sketches, through to the finished
product. TIP: present final finished work first, followed
- Less is more - Showcase your best work, five of your best
pieces is better than fifteen with ten OK pieces. Recruiters and
hiring managers will often only look at a few pieces of work, so
make sure they see the ones you want them to see.
- Don't be afraid to go after what you want - Showcase the
work that you want to be doing. Recruiters and hiring managers are
looking for specific experience and if you showcase work that
doesn't match, you won't be considered.
- Don't neglect your bio - Don't just list your jobs, create
- Create your own mission
statement. You are a creative and have a unique view on
the world and industry, share it!
- Share your
backstory. Why did you choose your chosen career? What
experiences have shaped your creative direction?
- Show off - What
notable clients have you worked with? Won any awards? Have any
- Be personable - Finish your bio with some personal trivia.
Discuss your hobbies, interests, favourite films etc. Make yourself
approachable and relatable.
Keep your portfolio up-to-date! The best portfolios are
always up to date and ever changing. Keep adding/updating your
portfolio as you create new and better work.
Hope you have found this a useful read. Email me at
firstname.lastname@example.org if you would like me to take a look
at your portfolio - always more than happy to.