HR Roundtable Breakfast
"Continual Engagement of Emerging Talent"
Nestled in the Rooftop Restaurant at Shoreditch House on a
beautifully crisp November morning, Impact-ees Fliss Carr and Lisa
Rider were delighted to host Impacts' quarterly HR Roundtable
Breakfast. Focusing on a theme of 'Continual Engagement of
Emerging Talent', we were joined by talented HR professionals to
brainstorm solutions and share ideas to address this increasingly
Millennials/Generation Y/High potentials: a generation of hugely
bright and talented individuals who live life on fast forward with
a FOMO. Cause-driven and conscious of well-being and the
environment, along with the expectation of 'personal happiness',
mean HR are facing the challenge of futureproofing our businesses
to ensure our future leaders are fully engaged.
From initial employee experience and the on-boarding process,
establishing a 'buddy' or a mentor has been successful in providing
support and integration. In agencies with flatter structures,
success has been seen with lateral rather than vertical career
pathways. HR are actively implementing web-based tools and
using technology to give clarity and visibility around employees'
career ladder, objectives and goals. Using company intranet
and mobile applications to engage incorporates viewable development
opportunities, with staff surveys integrating accessible 'pulse'
questions resulting in easily trackable results. In a stolen
30 minutes while on a lunchbreak or on the tube, web-based and
mobile applications, which move with the pace of agency life, have
been found to be successful; blended with traditional
classroom-based programmes, this provides a holistic programme for
Having clear and open conversations is fundamental.
Coaching leadership will ultimately provide motivating and
influential characters from whom millennials will gain knowledge
and rewarding inspiration. Educating and encouraging line
managers to manage expectations and promote openness has been key,
especially in such a competitive market. The expectations of
millennials are ever-increasing (both experience and academics),
therefore the expectation for promotion, more responsibility and
financial recognition is inherent. Overhauling the appraisals
process, identifying how to hit objectives, and educating on the
repercussions of quick promotions have proven invaluable.
Mobility is a key solution by offering short-term opportunities
and secondments internationally and interdepartmentally, with
cross-mobilising talent laterally in agencies proving to be
successful, for example Client Services; Account Executives are
given rotations to broaden out their exposure to different
specialisms. Creating sub-jobs to run parallel to day to day
responsibilities and encouraging job shares has also proven to be a
great tool for engaging talent, with one agency developing a 'Board
Lite' from a cross section of high potential/non-managers to both
empower emerging talent and give this important population a voice
on agency issues.
In our fluid, 24-hour society where global communication and
accessibility is expected, demonstrating the value in employee
wellbeing is vital and we've seen no-email (outside office hours)
policies being really well received to encourage personal
happiness. Flexible working, while being looked at on case by
case basis, has shown to be hugely valuable, and the concept
reiterates business trust. CSR activity, providing the
opportunity to do something rewarding and be a part of something
larger, is popular whilst having a clear community effect for the
entire business. Futureproofing the business through
diversity and talent are huge discussion points, and something very
close to Impacts' heart, through our work with 'Reach
It is fantastic to see so many initiatives in place already, and
a collective recognition that businesses need to evolve in order to
retain and continually engage their emerging talent.
The importance comes from seeing the value in initiatives for both
employee and employer, and our network is undoubtedly at the
forefront for the creative and media industries!
With a huge thanks to all of our fantastic guests for their
thoughts and insight - Liz Nottingham (R/GA), Clare Sandford
(Futurebrand), Mapara Fernandez (Talon), Abby Marcus (Farfetch),
Fiona Anderson (The Future Lab) and Maritsa Inglessis (MRM