Truth in Advertising
With a large number of our clients being Advertising Agencies I
take a keen interest in most articles about the ads world, along
with being able to quote my top 5 ads on demand and the music that
accompanies them…I'm an ads buff. So when I saw an article in
Stylist last week about a group of "Outlaw Artists" in the 1980's
known as'Truth in Advertising'my eyes opened.
The group was reportedly never caught for the vandalism of
billboards in American, that took every day adverts and turned them
into stark statements of truth for all to see on their morning
commutes. I remember years ago attending an interview where the
interviewer asked me how many advertisements I'd passed on my walk
to the office from the Station, the answer was 100's more than my
poxy guess…and every image counts, so you can imagine how
impressionable these billboards became.
Targeting brands of Cigarettes to tanning oil, Alcohol to
Casino's, Truth in Advertising (T.I.A.) highlighted how shallow and
dangerous each of these items really are and with the world as it
stands today, they were hugely poignant.
The fantastic thing about this article is that it says how a
simple "tweak" of the signage would have taken a full team of
accomplishes, as Photoshop, InDesign and other essential "tools" in
today's ads world were yet to be invented, leaving these 'minor'
alterations down to paintbrushes and man power. Just proving
that the truth always gets out.
Natalie Hallows, Senior Consultant