Music and Motion Picture
Video content is finally appearing on Spotify according to
reports, "Coming Soon"!
Spotify's VP of product, Shiva Rajaraman has said that
"Obviously our primary user is a music fan, and they are not
necessarily leaning in and looking into the app," he said. "So
there are no particular recipes for how to get this right." But on
that note, with a few Key partners thrown in to create content
like: ABC, Condé Nast Entertainment, Turner's Adult Swim, TBS and
Fusion - this could be a big hit!
The clever thing about this in-app expansion is that instead of
just adding in music videos for the songs you're already listening
to, the content will be separate to your music, bringing selected
videos to your attention based on your likes and dislikes. Your
preferences are deciphered from the genres of music you usually
listen to which seems intelligent, but as in the office we listen
to everything from 50 cent to Meatloaf…I don't know what would turn
up on IMPACT's Spotify account!
The streaming service is said to be introducing video to its
Android app first, with iOS appearing by shortly after, firstly in
the UK, the USA, Germany and Sweden. The service had been testing
video content over the last few months with less than 10% of its
users in those four launch markets - So what are the results?
"This [launch] is fundamentally about giving music fans what
they want" said Rajaraman, so I guess we'll be the judge!