Meet Our Social Media Manager, Jamal Scarlett.
The chances are most of your target market are already using
social media. It's an amazing way to connect with clients and
prospects, so you may as well take the leap and reap the many
rewards it offers! To have a successful social media networking
strategy, you firstly need to learn about your target audience and
demographic, gaining an insight on what they love. Social media
developed a reputation for being a passing marketing interest,
therefore an unprofitable one. But the use of social media in a
company, especially a creative one, is so important. A quarter of
the world's population is currently using social networking and the
numbers are forever growing.
I feel there are many benefits, from increasing customer
engagement to reaching out to a new audience globally; social media
gives you a competitive advantage. Statistically there are over 3
billion internet users and 2 billion are active social media users.
500 million people tweet, 4.5 billion likes on Facebook, and
9.5 million photos are posted on Instagram, DAILY. Behind these
staggering numbers are a wealth of information about your audience
- who they are, what they do, what they like and how they feel
about your brand. For passive job seekers, social networks are
valuable for finding out about career opportunities, for example
LinkedIn is easy and quick to identify available jobs within their
Meet Jamal, our Social media manager here at Impact. He
recently joined Impact and has taken on the role amazingly. He has
already gained us an extra 500 followers on Twitter in the space of
a few months, and he is going to aim higher each week. His method
seems to be keeping in mind the target audience, constantly
updating and active on the page, keeping followers interested and
informed. It's all about creating a visual identity and
reaching out to communicate on a personal level.
Jamal is a freelance photographer/film maker, he meets most of
his contacts through social media, whether that be him reaching out
to other current photographers or simply using the incentive to use
hashtags/links/promos etc. He recognises the tremendous opportunity
it represents, so why not have the ambition to make his dream a
reality! He is truly poised for success, constantly active and
creative on his social media content. Social media gratifies
creative people, sharing in an accessible and rewarding way. An
audience always responds positively to a well thought out concept,
followers hate to see regurgitated content spread over numerous
social media platforms. One relies on pure imagination; "don't
invest money, invest yourself".
He is currently in the process of updating Impacts YouTube
account, reflecting us in a positive and amplifying light. Many of
us at Impact are highly creative, and a product of creativity is
the desire to share ones work and take ownership of it. Jamal keeps
up to date with his YouTube account regularly, particularly
checking statistics, such as: Viewer gender (69% female, 31% male
viewing his videos) Viewer age (39% 25-34 yr. old viewing his
videos). He can also check geographically who is viewing his
content; he is very popular in America. He is continuously proving
why creativity is so important when talking to the consumer through
social media; he focuses a lot on who he is following, as following
the key decision makers in your sector is significant.
Common social media goals can be enhancing customer awareness,
promoting staff accomplishments, and sharing information about your
company. Whatever your end goals may be, try to break them down
into easily definable and measurable objectives. Be specific when
you do this, so that you'll be able to see definitively what is
moving you towards completing these objectives.
Many companies see social networks as mere distractions for
their employees, rather than recognising the great opportunity that
they embody. Every opportunity you have to endorse your brand and
increase your visibility is worth it.