Grey London Workshop
Our successful project Future Proofing Talent Though Diversity
programme, saw Impact facilitating a tour, talk and workshop at
creative agency, Grey London.
In collaboration with mentoring charity ReachOut, we were
hosting a diverse class of 13 year old boys from Wapping High
Both Justine Johnson (Business Partner) and Jordan Hutchinson
(Account Executive) at Grey gave a brilliant overview and insight
into advertising and the creative world. Beginning with an
office tour that gave the students their first experience of a
working creative environment.
Their presentation explained what an advertising agency is, how
they work, and what's involved to create such amazing campaigns.
Justine and Jordan spoke about the different departments and roles
within the agency, detailing their specific day-to-day
responsibilities and what part they play in executing exciting ads.
From account management to creative and post-production, the boys
put their hand up for which department they could visualise
themselves in one day. Evidently the group was intrigued, given the
questions they asked were so intelligent, focused and well
The group were then split into teams and were tasked with
creating their very own campaign and presenting it to Grey! The
boys quickly learned the challenges of working with a team,
ensuring their ideas were realistic yet creative, in budget and on
brief! We were all impressed to hear such innovative ideas,
recognising the need to have a brand purpose and target a specific
audience. They seemed to all be having fun, choosing what social
channels would be most beneficial for their product.
The students were extremely positive about the experience saying
"… I enjoyed using my communication skills and being given the
freedom to be creative during the workshop".
Overall, it was a productive morning and one that we hope
inspires this group to consider a future career in the
Thanks again to both ReachOut for connecting us with these young
people and to Grey for such an excellent workshop!