Jonny Bauer: brands need to make themselves useful
Credibility and purpose are two elements of brand positioning
that Bauer is keen to stress: "The way we think about brands is
around the idea of their purpose. It's less about the brand idea -
five years ago advertisers were always asking 'what's the big
idea?', whereas we like to ask 'what......
Burger & Lobster...
One of the most anticipated restaurants...Lobster & Burger
has been the top exclusive choice for fashion,media and creative
diners since it's inception back in December. Starting off as an
edgy pop-up store in Brick Lane, they have now grown in size with
two busy branches in the heart o......
Temp of the Month - August
We are excited to announce that the winner of our Temp of the
Month goes to...Hayley Almond.
Due to her dedication and hard work, we are happy to award her
with £25 Selfridges voucher.
Keep up the fantastic work Hayley!
...
Organisations that planned for Olympics reap the benefits
Organisations who planned for Olympics disruption benefited from
altering their work and travel patterns, according to new
research.
Environmental charity Global Action Plan GAP, launched a charter
for businesses in the run up to the London Games, which provided
advice on how to keep fun......
Hot off the press! Impact’s 2012 Salary Survey.
As a trusted 'Partner' to our clients and candidates alike we
have a unique insight into the current trends in the markets within
which we operate. It's essential to have the latest information on
salaries and how they are positioned in the market in order to make
the most considered decisi......